StrikeTwo was conceived in 2018 after the Dutch Ministry of Agriculture commissioned a study indicating the relevance of blockchain for a sustainable resilient agrifood economy.
The study identified a need for meeting space to make (more) sense of technology and its value for a stronger agrifood economy. Under the direction of a technology innovator, The New Fork, the characteristics of a hackathon and acceleration program were combined and StrikeTwo was born. Fast forward to now, and StrikeTwo is known as THE meeting place where technology and agrifood intersect. StrikeTwo was first held in 2019, with over 600 participants from all continents, representing Rabobank, Unilever, Ahold Delhaize, The World Bank, Google, Wageningen UR, farmers, FAO and so on. In total, 9 innovation roadmaps were developed. The shock of COVID-19 in 2020 meant we would take the summit fully digital and would yield 5 roadmaps. It also solidified StrikeTwo as a movement, not just an event. With StrikeTwo as the anchor, we organised biweekly meetings to make sense out of the COVID-19 chaos, to learn and coordinate responses. It was in these sessions that the value of StrikeTwo as an innovation hub became apparent.