/ Amsterdam, 19-20 SEPT. 2019

Consumer Trust

During the first event of Strike Two Summit we addressed global challenges regarding consumer trust. Because consumers ultimately shape the future of our food, we started the summit there. The key issue today is trust. One in ten people fall ill because of what they eat. Less than one third of consumers truly trust their food. Spread over three tracks we explored how new technologies can improve Food Safety, Food Quality and Circularity.

/ Amsterdam, 19-20 SEPT. 2019

Thanks everyone who joined us

Results of Track #1: Food Safety

Results of Track #2: Food Quality

Results of Track #3: Food Circularity

Data Cooperative: Track 1 proved that suppliers and sellers can strengthen their position in the marketplace by using blockchain to share verifiable data. 

Product Passport: Track 1 concluded that blockchain can help to make food identifiable for the consumer, like travellers are identifiable to airport security. 

Food Quality Plant: Track 2 proved that farmers can increase their output and increase their performance by interchanging data with sellers and consumers. 

Food Quality Fish: Track 2 also proved that blockchain can increase the influence consumers exercise over the environment and the fishing industry. 

Food Quality Meat: Track 2 explained to meat producers that they can strengthen their brand by using blockchain to share data with the consumer. 

Happy Bread Network: Track 3 uncovered the various parties that are connecting their ingredients for bread through blockchain to ensure food quality to thoughtful clients 

Results of Track #1: Food Safety

Data Cooperative: Track 1 proved that suppliers and sellers can strengthen their position in the marketplace by using blockchain to share verifiable data. 

Product Passport: Track 1 concluded that blockchain can help to make food identifiable for the consumer, like travellers are identifiable to airport security. 

See results on Food Safety

Results of Track #2: Food Quality

Food Quality Plant: Track 2 proved that farmers can increase their output and increase their performance by interchanging data with sellers and consumers. 

Food Quality Fish: Track 2 also proved that blockchain can increase the influence consumers exercise over the environment and the fishing industry. 

Food Quality Meat: Track 2 explained to meat producers that they can strengthen their brand by using blockchain to share data with the consumer. 

See results on Food Quality

Results of Track #3: Food Circularity

Happy Bread Network: Track 3 uncovered the various parties that are connecting their ingredients for bread through blockchain to ensure food quality to thoughtful clients 

See results on Food Circularity

/ introduction to the Consumer Trust Summit

Consumer Trust After Movie

Track 1 / Food Safety

Track 2 / Food Quality

Track 3 / Food Circularity

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Samuel Varas

CIO Food & Agriculture Organization of the United Nations

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Allen Day

Allen Day is a Developer Advocate for Google Cloud. He’s focused on healthcare and computational biology applications of AI and BigData technologies. Allen holds a PhD in Human Genetics from the School of Medicine at UCLA.

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Brian King

Brian King leads the Platform for Big Data in Agriculture, a global program of the CGIAR consortium centered on digital transformation of food systems worldwide. He has led programs leveraging successive waves of transformational digital technologies including establishing early internet networks and policies, building sustainable rural internet, licensing of mobile operators, governance of submarine cables and cross-border backbone networks, and building more inclusive mobile financial services, most of this in developing economies. He is a former agriculture extensionist and a California rice farmer.

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Wilbert Hilkens

Founder of Food Insights

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Geert-Jan de Koning

Geert-Jan de Koning has been working for IBM since 2005 in different positions. Technology and Innovation have played important roles in all of these positions.  Before joining IBM, Geert-Jan de Koning worked for several other companies: ABN-AMRO Bank, Auto Lease Holland (Leaseplan) and Transavia Airlines.

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Didier Bonnefon

Supplier Enabled Innovation manager at Danone

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Vincent Everts

Vincent Everts is a serial software entrepreneur and a trendwatcher who has inspired 500.000+ people with presentations and events. He regularly appears on radio, TV and in the media speaking about digital innovation. He is known for his limitless energy, pointed questions and deep knowledge.
Since 2014 Everts is the founder and organizer of the largest Blockchain Innovation Conference in the Benelux with 400+ attendees and 50+ speakers. He is a recognized in the crypto/blockchain community and also organizer of the conferences ‘Crypto Investment Summit’ and ‘Day of the Crypto’.
Besides Vincent’s interest in the innovation of electric selfdriving cars, he is very passionate about the positive changes blockchain could bring to the world in identity, government, supply chain, healthcare, (E-)commerce, fintech and mobility.

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Claudia Terpstra

Blockchain Specialist at Rabobank

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Michiel van Erkel

Director International Agribusiness & Food Security at Netherlands Ministry of Agriculture, Nature & Food Quality

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Gary Loh

Gary Loh is the founder and Chairman of DiMuto Pte Ltd, a trade technology firm providing end-to-end supply chain visibility for global businesses, ensuring traceability and trackability of business documents, goods and services. Since late 2018, DiMuto has successfully tracked and traced over millions of pieces in produce and millions in dollars of trade value on their platform.
Mr Loh is the Vice Chairman of SunMoon Food Company Limited. He joined the company’s Board as Non-Independent Director and Deputy Chairman in 2007 and was Chairman of the Executive Committee from 2007 to 2013, before serving as Executive Chairman of the Board until 2017.

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Berit Fuss

Blockchain & Innovation Consultant at B.Chain Innovation

Having entered the blockchain space in 2014, I now help organisations make sense of what blockchain technology is and how/ where/ when to use it. I mostly help companies innovate, from strategy to execution of experiments or work with startups on their growth, partnership strategies and business development.
Always working on the edge of business & technology has allowed me to work with many new technologies, changing business models and bring small and large programs from zero to one in a diverse range of environments.

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Roel Messie

Chief Investment Officer at IDH, The Sustainable Trade Initiative

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Sietse Draaijer

Young Dutch Farmer Organization NAJK

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Arjen Verschure

Dutch Sustainable Farmer

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Rin van der Molen

Co-Owner at BROOD

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Alice den Boer

Product Development at Amarant Bakery

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Nathan Wiersma

Event consultant, director & producer at Floriade

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Marloes Pomp

Projectmanager Blockchain & AI experiments at Dutch Blockchain Coalition

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Eva Jansen

Initiator at Incubaker

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Marieke de Ruyter de Wildt

Marieke started her career at the United Nations. For the next 10 years, she lived in all continents and worked in more than 45 countries, from Scotland to Vietnam. She returned to Wageningen University, leading a research team to analyse the impact of agrifood investments, working with the likes of Rabobank, Syngenta, PGGM and Ahold Delhaize. In 2014, she started as director of AgriPlace, a software company developing an application to digitize farm certification.
Then blockchain matured. Although blockchain was hyped in FinTech, the financial industry, Marieke quickly concluded it addresses some key challenges in agrifood: data ownership and data integrity.
Being convinced that blockchain will accelerate the digitization in agrifood, she founded her current company The Fork.
The Fork helps companies to integrate blockchain technology into their existing technology. Moreover, they offer blockchain courses for supply chain professionals, educating them on the possibilities of blockchain.

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Teresa Debesa – Riera

Teresa serves as corporate development manager at Nutreco. She advises senior leadership on strategic initiatives and leads projects related to innovation, business development and go-to-market strategies.
She is a veterinarian and food technologist with a feeling for strategy and passionate about innovation.
Nutreco is a leading animal nutrition and aquafeed company with 12,000 employees present in 32 countries with € 6.4 billion sales.

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Rex Collymore

TE Food is a Caribbean-EU collaborative effort to strengthen the Caribbean food value chain competitiveness through blockchain traceability technology.
Implementing the technology through a pilot project with a popular mixed vegetable product of Trinidad & Tobago.

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Kenneth Katafono

Kenneth Katafono is an entrepreneur, blockchain developer, and ICT consultant with over a decade of professional ICT experience in the Pacific region in leadership, advisory, and technical roles. Ken founded TraSeable Solutions in Fiji together with his wife in 2017.  TraSeable is the only traceability technology provider in the Pacific islands working on the digitisation and use of blockchain technology for transparent and traceable supply chains in the fisheries and agriculture sectors.

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Ekanikpong Ben

Ekanikpong Ukpe Ben, MIET (Founder/CEO) El-kanis and Partners – a Nigerian-based company that develops agricultural intelligence platforms for profitability, increase efficiency and sustainability of farming businesses.
Ekanikpong Ben is a serial entrepreneur, engineer and food systems solution Innovator with over 12 years history of working in program/infrastructure development and food industry in Nigeria. He develops Agritech systems and oversees business operations for the organization. He has won several recognitions and awards, married with a son and also a member of The Institution of Engineering and Technology, UK. He has made presentation at UN meeting and several other conferences. He delights in mentoring young people and travelling.

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Rene Clerc

Project Manager – Wasteless

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Ayalew Kassahun

Teacher and Lecturer at Wageningen University

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Kirsten Coppoolse

COO at The Fork

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Tal Viskin

Tal has 14+ years experience in program execution, change management, organizational strategy and transformation, emerging technologies, and impact measurement. His focus during his time at Accenture was in complex change management and technology initiatives for the private sector, assisting government organizations and universities by transforming service delivery to constituents and students.
Tal is currently part of Accenture Development Partnerships which brings management consulting & technology experience and resources to address global development and humanitarian needs, working with the world’s leading companies, multi-lateral and bilateral donors, international NGOs and private foundations. He has led numerous projects with NGOs and foundations in more than a dozen countries to alleviate poverty, address nutrition challenges, promote financial inclusion and create sustainable livelihoods.

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Michaël Wilde

Sustainability & Communications Manager at Eosta

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Ricardo Garcia

Head of Partnerships & Blockchain Advisory at ScanTrust

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Julian Lampietti

Julian Lampietti coordinates the Sustainable Development Program in Argentina, Paraguay and Argentina for World Bank Group

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Sjaak Wolfert

Scientific Project Coordinator, Wageningen University

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